Semiotics and How it is Used in the Music Industry

November 21, 2011

Here we go, getting into technical terms! For those of you who don’t know what semiotics is, it’s the study of signs and symbols and how they are used or interpreted.

Semiotics can affect the portrayal of a musician by analyzing their website. Musicians all have different ways of portraying themselves even when catering to the same audience.  Three main points that seem to affect semiotics include the visual, the audience and the message that is being sent to the viewer.

Visual

The visual is very important because it can either make the viewer want to continue looking at the information, or make them stop. As a viewer looking at the visuals, they should be able to get an overall idea of the website without having to read anything. Without this, you may be pushing your viewer away.

Audience

Typically these visuals are based around a specific audience. If the key audience is not addressed in these visuals then the advertisement will most likely fail. By making sure your advertisement is catered to your key audience, your website is more likely to be a success.

Message

The audience that looks at your message is going to be looking for specific  characteristics that they are interested in. This is why you need to make sure that all aspects of your website including organization and navigation design are catered to your audience. For example, when catering towards a younger audience you would use a simple and easy to navigate website. For an older audience, more technologically advanced options are available. Make sure you know your audience!

So when was the last time you thought about changing the face of your website? Make sure you have these three aspects to help you become a successful musician!

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